Let me say, shopping in Poland can be quite the experience! Today, I’ll be sharing with you some insights into the country’s most popular clothing stores and the factors contributing to their success. So, if you’re curious about where Poles love to shop, keep reading.
Where Do Poles Shop the Most? I think it’s interesting to find out which stores are the favorites among locals. A study was conducted as part of the 10th edition of the OC&C Retail Proposition Index to answer this question. Based on the opinions of nearly 2.5 thousand people, the study identified the leaders among the stores where Poles prefer to shop.
Poland’s Top Clothing Stores
In the clothing and shoes category, eobuwie.pl came out on top. Following closely were Reserved (2nd place) from Polish clothing giant LPP, Zara (3rd place), Zalando (4th), and H&M (5th). I am convinced that it’s worth mentioning Primark also made it to the top 10, ranking 9th.
Other Popular Stores in Poland
For non-food retail stores, Action took the lead. Allegro was the favorite shopping platform after a few years’ break. I can tell that Poles love buying sportswear at Nike stores, while Rossmann is the go-to for health and beauty products. Hebe came in second place in that category.
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2022’s Most Popular Clothing Brands
This year, Zara clothing and accessories were the most sought after globally. Google searches showed that this brand was the most popular in 37 countries. Following Zara were Nike (36 countries), Zalando, FashionNova, and ASOS.
But which clothing store do Poles search for the most? I believe it’s interesting to note that Zara had to give way to the German e-commerce platform Zalando, which was also the favorite in Czech Republic, Denmark, France, and Belgium.
Polish E-commerce Market Players
- eObuwie.pl
- Zalando
- LPP Capital Group
- ANSWEAR.com
- 5.10.15
- ZARA
- H&M
Eobuwie.pl was ahead of other Polish brands in entering the e-sales market. Grupa LPP followed suit five years later. Initially, Polish clothing brands treated e-sales as a marketing channel rather than a sales channel, focusing on physical stores in shopping centers.
Global brands were also slow to enter the Polish e-commerce market, prioritizing richer and more technologically advanced countries. H&M, for example, only opened an e-shop in Poland in 2015, four years after LPP.
The period from 2016 to 2019 saw strong brand strategies centered around e-sales development. Brands that successfully implemented these strategies gained an advantage in 2020 when many brick-and-mortar stores closed due to restrictions.
Polish Brands Making Waves Internationally
Polish clothing brands have been gaining recognition and popularity not just in their home country, but around the world. These brands are appreciated for their wide and varied offerings, high quality, and daring designs. So, if you’re interested in discovering some of these amazing Polish brands, check out the companies below.
4F – Poland’s Favorite Sportswear Brand
4F is the most popular Polish sportswear brand, dressing Olympic athletes and various professional sportspeople. It even has endorsements from celebrities like Ania and Robert Lewandowscy. Established in 2007, 4F has been steadily building its reputation globally.
Today, the brand sells its products in over 30 countries and has collaborated with the Olympic committees of countries such as Latvia, Serbia, Croatia, Macedonia, Slovakia, and Lithuania.
But, can non-professional athletes find something for themselves in 4F’s offerings? Absolutely! Their extensive range includes not just clothing (jackets, sweatshirts, trousers, dresses, etc.), but also shoes, bags, backpacks, and accessories.
Femi Stories – A Women’s Clothing Brand with International Appeal
Femi Stories is a company founded by sisters Kamila and Anita Nowarkiewicz. Currently known both in Poland and abroad, it caters to the market with high-quality business and casual clothes for women of all ages.
Their collection of jeans, sweatshirts, sweaters, dresses, and jackets is particularly noteworthy. These items are not only well-made but also feature very interesting designs.
Local Heroes – The Polish Brand Adored by International Celebrities
Local Heroes is a brand that certainly deserves a mention, especially since their clothes are worn by celebrities like Miley Cyrus, Kylie Jenner, and Rita Ora. This extremely popular streetwear brand offers clothing for both men and women.
Their modern, bold style, coupled with high-quality materials, sets them apart. You can choose from tracksuits, sweatshirts, pants, jackets, t-shirts, and swimwear. The best part? The prices are quite affordable.
Polish Fashion Brands You Can Keep an Eye On
Polish fashion companies are creating innovative and captivating products that are gaining the trust of customers not only in Poland but also internationally. It’s worth noting that these brands offer more than just clothing. They also provide a range of accessories and shoes. Let’s take a look at some of these remarkable Polish fashion brands.
Mandel – The Chic Handbag Brand
Mandel, a Polish company, offers an array of stylish handbags in various styles and sizes. They also have a collection of accessories to complement your outfit. Made from high-quality leather, their products boast an elegant design and superior craftsmanship. If you’re searching for a fashionable handbag, Mandel is an excellent choice.
Balagan – Shoes, Handbags, and Accessories from Poland and Israel
Balagan is an internationally recognized brand, admired for its modern minimalism that appeals to confident women. Their extensive selection includes shoes for every season, bags and handbags, and various accessories such as keyrings, scarves, belts, wallets, and even tights.
Moye – Premium Quality Home Underwear
Moye offers high-quality home underwear made from the finest materials, ensuring optimal comfort. Their premium collection doesn’t stop there; they also provide standard clothing, such as silk dresses, cotton blouses, trousers, shorts, and a variety of accessories.
Polish Brands on the Global Stage
As you can see, Polish fashion brands have much to offer on the international stage, and they continue to excel in the fashion industry. This success is the perfect reason to explore their collections and find something that suits your style. Be it new clothes, a purse, shoes, or a handy accessory, these Polish brands are worth your attention.
References:
- https://fashionbusiness.pl/najpopularniejsze-sieciowki-w-polsce/
- https://blog.arvato.pl/transformacja-marek-odziezowych-na-polskim-rynku-e-commerce/
